Goldilocks Character Design Concept

This was a character design that I did for the Goldilocks Goes To School commercial which promoted BYU On-Campus Housing. This 1950's retro style character and theme was my preferred direction for the Goldilocks promo. I was really excited to age the look of the movie, so I was a bit disappointed to leave this version of Goldi in the dust. But, she's immortally preserved in my portfolio for future generations to appreciate.

Goldilocks Goes To School

The video production manager at SAS Creative Marketing was going through the archives of previous SAS promotions and discovered some 1989 radio ads for On-Campus Housing. They were really unique and kind of funny, so we decided to re-license some of the audio recordings for web distribution. Then, I created an animated front-end to complete the commercial in Illustrator, Flash, and After Effects and published it online. Here's a peek at the final product: Goldilocks Goes To School