Taste NYC

BYU Dining Services needed a logo for a campaign for The Blue Line Deli & Market that had a New York flavor to it. The resulting design was simple, bold, and iconic.

Commons - Logo Concept

This was just a concept that I designed while we were working on a new logo for a dining location at BYU.

The Blue Line Delicatessen Logo

The Blue Line Delicatessen was my favorite logo concept to design because it has a real urban personality that represents the metro areas of Manhattan and the subterranean transit line that connects the major financial landmarks and marketplaces in New York.

Here's a pic of the sign at the Blue Line Deli & Market - now open and serving meals. They changed the name slightly and adjusted the bands in my logo for the width of the wall, but I thought it looked pretty good in the end.



This is the website I designed for the restaurant. It needed to maintain consistency with the BYU Dining Services homepage design but still present its own identity.

Hot Shoppe Logo Concept #2

This was my second attempt at creating a new logo for Marriott's Hot Shoppe at the beginning of the Tanner building restaurant identity project. Again, it was a mistake that I was assigned to work on the logo at all (the decision makers had intended to work with Marriott's original brand - not an updated one), but I really enjoyed working with the concept of heat. This particular design emphasizes the rise in temperature on a cooking thermometer and a very warm color scheme - perfect for a hot food restaurant!

Hot Shoppe Logo Concept #1

During the initial planning of the new Tanner building restaurant identity project, I was mistakenly given the assignment to redesign the classic Marriott "Hot Shoppe" brand restaurant logo. So, I worked on designing a logo around the theme of heat. I made some efforts with this particular design to preserve some of the retro goodness that should accompany such a classic brand, but I also modernized it a bit.

Marketplace Logo Concept

As another logo in the series of potentials for the new Tanner building restaurant, the Marketplace concept was targeted towards the business school students. The green graph represents the desired rise in financial gains that business students hope to achieve in their careers and makes a good 'M'. Food colors gave the logo a warmer feel. Rounded corners give the font and shapes a more friendly appearance.

Family Pulse Logo

I designed the Family Pulse logo for a local family history company. The design had to be unique, and they really wanted a web 2.0 style logo. I worked through a few concepts, and this is the one that they liked more than all the others.

Digital Depot Logo Concept

This is a logo concept that I designed for a CD and DVD replication company. I liked it a lot because it has a lot of meaning and could represent the idea of a new dawn in an existing industry. If you are looking for the best CD/DVD replication or duplication service, call my wife, Barbara. She is the best in the industry - and I'm not just saying that because I am a biased and adoring husband! Find out for yourself. Her office phone number is 801-356-1060. You can also visit her web site at http://mediafast.biz.

Entice Labs Logo Design

Entice Labs (a new Utah Valley startup) asked me for a new concept design for their logo and interface design. As a bit of a challenge, they wanted me to see what I could do with their logo and a couple of interface sketches to make them Web2.0 worthy in under 24 hours. I could only spend a few hours in the evening on it. But, I thought it would be a fun challenge, so I whipped out some pretty fun concepts on the fly with no direction. I really enjoyed creating these designs and had a lot of fun with the ideas and color schemes. I based the logo concept on the glowing appendage that an angler fish uses to entice its prey - notice the association. I was inspired by the idea and extended the theme into my interface designs by using dark neutrals and bright colors like you might expect to see on an exotic fish, which probably isn't much of a surprise because you all know how much I like fish.

Emu Studio Logo

Emu Studio was an online web builder that allowed users to design their own web sites with no technological training or experience. The company's mascot was a large ostrich-like bird from Australia. The logo needed to be simple enough to reproduce in an array of colors and on a variety of backgrounds.

VR Tourz Corporate Logo

VRTourz is an evolution of the Virtual Showroom product. The original Virtual Showroom logo is still pictured below in a previous post. You can learn more about VRTourz at the web site http://VRTourz.com.

Maleana Corporate Wordmark

Maleana was a company that made bridal invitation web sites, interactive CD-ROMs, and prints. Their name means "marriage" in the Hawaiian language, and they needed a 1-color corporate wordmark that was clean and simple but still elegant.

Flavorshare Logo

This is a logo that I designed for a company called Flavorshare. They're a video sharing community that shares cooking videos and recipes. I really enjoyed making the logo because I love food and incorporating food into my design work. And, I'm kind of happy with the way it turned out.

uSight 2-Color Logo Design

uSight.com was just starting up when I worked there as the Creative Department. They had me designing everything on one of the early generation iMacs. The job turned out to be pretty crappy, but I did have a lot of creative freedom to do fun things with their corporate logo and other designs that I worked on. This logo had many levels of meaning including: targeting your audience, The symbol "V" that used to be synonymous with a "U" in older alphabets, and poking people's eyes out (which turned out to be fairly appropriate). In two bright colors, it remains a striking image that draws a lot of attention.

NM Corporate Icon

This icon was a design that I created for a local interactive firm. It needed to be a simple, 2-color design so they could print it on a variety of media. And, it had to be vector based so it could be enlarged cleanly regardless of output resolution.

Trimirus Logo

Trimirus was a company that I started some years ago with some friends. We were having a hard time finding a good .com domain name, and we really wanted something unique. So, we made a mix of latin words that meant three and miracles.

Marketing Authorities Logo

The Marketing Authorities needed a new logo for the corporate web site that launched in early 2006. I created a versatile 2-color image with a text component as well as an icon that could be used in various applications.

Where's Cosmo Logo

This is the logo I designed for the "Where's Cosmo?" campaign at BYU. The campaign actually never materialized due to a variety of issues. But, the logo still stands as an entertaining piece of design.

Fmsux Corporate Logo

This is a logo that I designed for a Minnesota based company that was getting into satellite radio.

Park City Rain Gutter

Park City Rain Gutter is the American distributor of Minoletti copper rain gutter supplies. They needed an update for their logo which showed off their product a bit.

Virtual Showroom

Virtual Showroom is a company that offers online image galleries and product tours. The arrows symbolize cursors, but they also make up the initials VSR.

Discovery Investment Group

Discovery Investment Group is a real estate investment and consulting firm. They needed a logo that would brand them as clean, professional, and outgoing. The compass design and the star represent clear direction, and the green color indicates that there's money to be made.

BlueHouse

BlueHouse is a brand created for a sandwich company based on BYU campus.

Big Cactus Publishing

A music publishing company, Big Cactus, needed a fun logo to use in promotions.

Yoost Media Logo

The YOOST MEDIA Logo needed to be a bright, playful image with enough polish to be perceived as professional. A glassy overtone was added to add visual interest.