Entice Labs Logo Design

Entice Labs (a new Utah Valley startup) asked me for a new concept design for their logo and interface design. As a bit of a challenge, they wanted me to see what I could do with their logo and a couple of interface sketches to make them Web2.0 worthy in under 24 hours. I could only spend a few hours in the evening on it. But, I thought it would be a fun challenge, so I whipped out some pretty fun concepts on the fly with no direction. I really enjoyed creating these designs and had a lot of fun with the ideas and color schemes. I based the logo concept on the glowing appendage that an angler fish uses to entice its prey - notice the association. I was inspired by the idea and extended the theme into my interface designs by using dark neutrals and bright colors like you might expect to see on an exotic fish, which probably isn't much of a surprise because you all know how much I like fish.