Starting out with a strong logo is one of the most important things you can do to improve the marketing of your business, and the secret to a strong logo is simplicity and a deep concept with multiple levels of meaning - probably about a million or maybe two and a half million.
I designed the Family Pulse logo for a local family history company. The design had to be unique, and they really wanted a web 2.0 style logo. I worked through a few concepts, and this is the one that they liked more than all the others.
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