The Blue Line Delicatessen Logo

The Blue Line Delicatessen was my favorite logo concept to design because it has a real urban personality that represents the metro areas of Manhattan and the subterranean transit line that connects the major financial landmarks and marketplaces in New York.

Here's a pic of the sign at the Blue Line Deli & Market - now open and serving meals. They changed the name slightly and adjusted the bands in my logo for the width of the wall, but I thought it looked pretty good in the end.



This is the website I designed for the restaurant. It needed to maintain consistency with the BYU Dining Services homepage design but still present its own identity.