Hot Shoppe Logo Concept #1

During the initial planning of the new Tanner building restaurant identity project, I was mistakenly given the assignment to redesign the classic Marriott "Hot Shoppe" brand restaurant logo. So, I worked on designing a logo around the theme of heat. I made some efforts with this particular design to preserve some of the retro goodness that should accompany such a classic brand, but I also modernized it a bit.