Hot Shoppe Logo Concept #2

This was my second attempt at creating a new logo for Marriott's Hot Shoppe at the beginning of the Tanner building restaurant identity project. Again, it was a mistake that I was assigned to work on the logo at all (the decision makers had intended to work with Marriott's original brand - not an updated one), but I really enjoyed working with the concept of heat. This particular design emphasizes the rise in temperature on a cooking thermometer and a very warm color scheme - perfect for a hot food restaurant!