Starting out with a strong logo is one of the most important things you can do to improve the marketing of your business, and the secret to a strong logo is simplicity and a deep concept with multiple levels of meaning - probably about a million or maybe two and a half million.
BYU Dining Services needed a logo for a campaign for The Blue Line Deli & Market that had a New York flavor to it. The resulting design was simple, bold, and iconic.
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