Tuesday, January 30, 2007

uSight 2-Color Logo Design

uSight.com was just starting up when I worked there as the Creative Department. They had me designing everything on one of the early generation iMacs. The job turned out to be pretty crappy, but I did have a lot of creative freedom to do fun things with their corporate logo and other designs that I worked on. This logo had many levels of meaning including: targeting your audience, The symbol "V" that used to be synonymous with a "U" in older alphabets, and poking people's eyes out (which turned out to be fairly appropriate). In two bright colors, it remains a striking image that draws a lot of attention.

NM Corporate Icon

This icon was a design that I created for a local interactive firm. It needed to be a simple, 2-color design so they could print it on a variety of media. And, it had to be vector based so it could be enlarged cleanly regardless of output resolution.