The Blue Line Delicatessen Logo Concept

The Blue Line Delicatessen was my favorite logo concept to design because it has a real urban personality that represents the metro areas of Manhattan and the subterranean transit line that connects the major financial landmarks and marketplaces in New York.

Hot Shoppe Logo Concept #2

This was my second attempt at creating a new logo for Marriott's Hot Shoppe at the beginning of the Tanner building restaurant identity project. Again, it was a mistake that I was assigned to work on the logo at all (the decision makers had intended to work with Marriott's original brand - not an updated one), but I really enjoyed working with the concept of heat. This particular design emphasizes the rise in temperature on a cooking thermometer and a very warm color scheme - perfect for a hot food restaurant!

Hot Shoppe Logo Concept #1

During the initial planning of the new Tanner building restaurant identity project, I was mistakenly given the assignment to redesign the classic Marriott "Hot Shoppe" brand restaurant logo. So, I worked on designing a logo around the theme of heat. I made some efforts with this particular design to preserve some of the retro goodness that should accompany such a classic brand, but I also modernized it a bit.

Marketplace Logo Concept

As another logo in the series of potentials for the new Tanner building restaurant, the Marketplace concept was targeted towards the business school students. The green graph represents the desired rise in financial gains that business students hope to achieve in their careers and makes a good 'M'. Food colors gave the logo a warmer feel. Rounded corners give the font and shapes a more friendly appearance.